BASF seeking apprentices for “earn and learn” program in Converse

  June 1, 2021

BASF is seeking applicants for a new apprenticeship program at its Converse, South Carolina facility. The program is part of the company’s North American Apprenticeship Development Program (NAADP), which aims…

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Posted in: upstatebizsc   Category: business-services, employment, marketing-and-communications, on-the-move

Marketing Minute Video: Thought Leadership

  May 24, 2021

  Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Flourish adds Amanda Dempsey to expand digital marketing services

  May 16, 2021

Flourish, Greenville’s award-winning marketing, public relations, and events firm, announced today its hire of Amanda Dempsey as Digital Marketing Specialist. Dempsey, who comes to the agency after serving as the…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Flock and Rally earns five Mercury Awards of Excellence

  May 13, 2021

Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

STORY adds Taylor McLamb as Marketing Associate

  May 13, 2021

Taylor McLamb has been hired by STORY, a marketing company serving the Southeast, as a Marketing Associate. “She has extensive experience in digital creation and working with people,” said Ben…

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Posted in: upstatebizsc   Category: employment, marketing-and-communications, on-the-move

FUEL accepting applications for Quarterly Non-Profit Grant program

  May 13, 2021

FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–is accepting applications for the FUEL for Good Quarterly Grant program through June 7. With…

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Posted in: upstatebizsc   Category: marketing-and-communications, non-profit, on-the-move

Hey, Boomer podcast and brand launched

  May 11, 2021

Aging with purpose. Hey, Boomer podcast and brand launched. Greenville, SC woman leads the way. Baby Boomers, born between 1946 and 1964, have some newfound time and energy. Aging is taking…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Marketing Minute Video: Asking for Feedback

  May 10, 2021

Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Sara Anders joins Flock and Rally as director of advertising

  May 5, 2021

Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing named a Top Workplace in South Carolina

  May 5, 2021

Infinity Marketing, a fully integrated marketing agency in the Upstate, announced it has been named a Top Workplace in South Carolina for 2021 by Integrated Media Publishing. This is the…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

FUEL promotes Amy Cronin to business support specialist

  May 4, 2021

FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–recently announced the promotion of Amy Cronin to business support specialist. In this role, she…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Chernoff Newman honored for public relations work during COVID-19

  May 3, 2021

The South Carolina Chapter of Public Relations Society of America (SCPRSA) awarded Chernoff Newman with four Mercury Award of Merits during the 2020 Mercury Awards on Thursday, April 29, 2021.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: covid-19, marketing-and-communications, on-the-move

Marketing Minute Video: Communicating Your Expertise

  April 26, 2021

  Marketing Minute with Catherine Dingler, NP Strategy Whether you’re an entrepreneur working hard to build your brand or a business owner with tough competition, mastering your work won’t help…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, non-profit, on-the-move

Infinity Marketing welcomes Multi-Pack Solutions as new client

  April 22, 2021

Infinity Marketing, a fully integrated marketing firm, is proud to add Multi-Pack Solutions to its growing client roster. The agency is providing the manufacturer with a variety of creative services…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Engenius promotes Samantha Thoe as client success coordinator

  April 21, 2021

An Upstate digital marketing agency, Engenius, has promoted Samantha Thoe to a full-time client success coordinator. Thoe started at Engenius last year working as a part-time employee helping the team…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

FUEL wins ADDY® District Award

  April 14, 2021

FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–received recognition for advertising excellence by the American Advertising Federation (AAF) with a District Silver…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing welcomes Madison Creech as Media Coordinator

  April 13, 2021

Infinity Marketing, a fully integrated marketing agency in the Upstate, is delighted to welcome Madison Creech to the team as Media Coordinator. The Media Department continues to grow in members…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Marketing Minute: Crisis Communication

  April 12, 2021

Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Crawford announces key team promotions

  April 7, 2021

Crawford, a full-service strategic marketing agency based in Greenville, has promoted two veteran team members. Anna Maloney has been named senior account executive, and Jalesa Cooley is now a public…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

FerebeeLane expands account team with four full-time hires

  April 6, 2021

FerebeeLane (FL), a full-service marketing and branding agency located in downtown Greenville, recently expanded its account team with four full-time additions. The new hires’ experiences range from founding Clemson’s student-led…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing presents Let’s Talk Recruitment

  April 6, 2021

Infinity Marketing will launch its next webinar series event titled Let’s Talk Recruitment on Tuesday, April 13, 2021, at 11 AM ET. The event will focus on finding the right…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

FUEL selects GirlUp GVL as second quarter grant recipient

  April 2, 2021

FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–announced today that it has selected GirlUp GVL as its second quarter recipient for the…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing partners with CU-ICAR on video project

  March 30, 2021

Infinity Marketing, a fully integrated marketing agency in the Upstate, recently partnered with Clemson University International Center for Automotive Research (CU-ICAR) to develop a video highlighting its vehicle prototype program:…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Marketing Minute: Responding to Controversy in the Media

  March 30, 2021

  When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.   

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Endeavor welcomes three new entrepreneurs to its coworking community

  March 24, 2021

A restaurateur, accountant, and HR expert choose workspaces at Endeavor Endeavor, a coworking and shared office space community in downtown Greenville’s LEED-certified ONE tower, announces three new members: Olivia Esquivel,…

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Posted in: upstatebizsc   Category: accounting, business-services, commercial-real-estate, food, local-industry, marketing-and-communications, on-the-move

BRIGHT+CO Marketing now agency of record for Greenville Swamp Rabbits

  March 24, 2021

Greenville-based full-service marketing communications firm BRIGHT+CO Marketing announced it has added another sports team, the Greenville Swamp Rabbits, to its client roster. BRIGHT+CO is already the agency of record for…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move, sports

Crawford grows digital team with new social media coordinator

  March 24, 2021

Crawford, a full-service marketing and branding agency, recently added Emily Simpson to its growing team as a social media coordinator. Simpson previously participated in Crawford’s robust internship program during the…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing promotes Anna Nail and Elizabeth Collins

  March 23, 2021

Infinity Marketing, a fully integrated marketing agency in the Upstate, is proud to promote Anna Nail and Elizabeth Collins to the position of Media Buyer. These promotions will further the…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing welcomes three new media coordinators

  March 16, 2021

  Infinity Marketing, a fully integrated marketing agency in the Upstate, expanded its internal team with the addition of three new media coordinators: Ryan Boger, Rachel Stowe and Bryant Buffington.…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Studio Displays, Inc. establishing operations in Lancaster County

  March 16, 2021

More than $7.1 million investment will create 43 new jobs Studio Displays, Inc., a custom exhibit manufacturer, today announced plans to establish operations in Lancaster County. The more than $7.1…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: economic-development, marketing-and-communications, on-the-move

FUEL offering portfolio reviews for local college students

  March 10, 2021

FUEL, a Greenville-based agency specializing in digital and traditional marketing, advertising, and PR services, offers qualifying juniors and seniors attending an accredited college in the Upstate a portfolio review session.…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Infinity Marketing wins Four Silver AAF Awards

  March 3, 2021

Infinity Marketing, an integrated marketing agency in the Upstate, won four silver awards in the 2021 American Advertising Federation (AAF) Awards competition for projects in social media, video production and…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Effectively Increasing Your Engagement on Social Media

  March 2, 2021

By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Just Say Something 2021 Board of Directors announced

  February 26, 2021

In 2021, Just Say Something (JSS) announces two new members to its Board of Directors. With its new and returning board members, JSS looks forward to continuing its mission of…

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Posted in: upstatebizsc   Category: education, marketing-and-communications, non-profit, on-the-move, philanthropy

Infinity Marketing expands partnership with 21st Mortgage

  February 25, 2021

Infinity Marketing, a fully integrated marketing firm, announced its expanded relationship with 21st Mortgage, the nation’s number one manufactured and mobile home lender. Infinity will be building upon the company’s…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

FUEL announces leadership promotions

  February 18, 2021

FUEL, a Greenville-based marketing agency specializing in branding and marketing solutions, recently announced the promotion of two of its leaders. Mary Church Cornette has been promoted to vice president/creative director,…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Nancye Bailey earns Certified Association Executive credential

  February 16, 2021

ASAE has announced that Nancye Bailey, President of NDB Association & Event Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: banking-and-finance, business-services, chamber, financial-advisors, hospitality, marketing-and-communications, media, non-profit, on-the-move, philanthropy

Infinity Marketing adds Two Way Radio Center to client roster

  February 16, 2021

Infinity Marketing, a fully integrated marketing firm, recently welcomed Two Way Radio Center as a new client. The agency is providing the radio supplier with media campaigns focusing on lead…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move