Marketing Minute: Grassroots and Grasstops Advocacy
June 6, 2022
Marketing Minute with Seth Palmer, NP Strategy Who do you need in your advocacy corner? This week’s video shares how to get started when identifying your unique grasstops and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Flock and Rally Marketing & Communications celebrates three staff promotions
May 27, 2022
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, announces the promotion of Rachel Carter to director of administration, Hailey Covell to director of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Director of Communications
May 19, 2022
Email resume to Sue Maner at [email protected]. NO PHONE CALLS Reports To: Executive Vice President FLSA Status: Exempt Summary: Oversee internal and external public education, public relations, communications, day-to-day digital…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, non-profit
ECSC launches new website for locals, stakeholders
May 11, 2022
Experience Columbia SC launched its new industry website today – columbiasctourism.com – showcasing how the organization promotes the Columbia region as a tourist destination. The website expounds upon the sister organizations that…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
SCPRSA celebrates the best in public relations at the 2022 Mercury Awards ceremony
May 11, 2022
On Thursday, April 28, the South Carolina chapter of the Public Relations Society of America (SCPRSA) honored the best and brightest in the state’s public relations industry with the 31st…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
DC BLOX growing S.C. footprint with new data center in Horry County
May 10, 2022
$31.5 million investment to create three new jobs DC BLOX, a multi-tenant data center in the Southeast, today announced plans to expand its South Carolina presence with a new operation…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: economic-development, marketing-and-communications
Flock and Rally earns five marketing and communications industry awards
May 9, 2022
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, recently earned a Mercury Award and two Silver Wing Awards from the S.C. Public Relations…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Marketing Minute Video: Marketing Strategies
May 9, 2022
Marketing Minute with Celesia Patterson, NP Strategy We’re starting to return to pre-pandemic normalcy. This week’s video shares best practices for revamping your marketing strategy. Watch more.
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
IABC/SC announces 2022 board of directors
April 30, 2022The South Carolina chapter of the International Association of Business Communicators (IABC/SC) announces its new board of directors for 2022. Eight communications professionals from around the Midlands will lead the…
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Chernoff Newman hires veteran leader to build public affairs practice
April 21, 2022
Move further integrates public affairs into service offerings and expands footprint globally Chernoff Newman, acclaimed integrated communications agency in the Southeast, has hired Mark Duffy to formally establish its public…
Read MorePosted in: midlandsbiz Category: business-services, employment, local-industry, marketing-and-communications, media, on-the-move
Chernoff Newman hires five new associates
April 18, 2022
Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, has hired a group of new team members as it prepares for unprecedented growth throughout 2022. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Marketing Minute Video: Brand Refresh
April 11, 2022
Marketing Minute with Emily Almasy, NP Strategy Emily Almasy, NP Strategy: Are you seeking a way to breathe new life into your brand? Consider a brand refresh. This week’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
The Unumb Center for Neurodevelopment is hosting Happy Glampers, a fundraiser benefiting Camp U at Camp Cole
April 7, 2022
Come glamp with us! The Unumb Center for Neurodevelopment invites the community to join them at Stone River on Tuesday, May 17th from 5-9pm for Happy Glampers, a night of…
Read MorePosted in: midlandsbiz Category: education, entertainment, environmental, health-care, life, marketing-and-communications, non-profit, on-the-move, philanthropy, social-scene, the-arts
Marketing Minute Video: Being Present
March 28, 2022
Marketing Minute with Beverly Bowers, NP Strategy Re-entering the in-person world can be intimidating after so many months in virtual spaces. This week’s video shares tips for success in…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
S.C.’s largest organization for Public Relations professionals announces 2022 Board of Directors
March 21, 2022
The members of the South Carolina chapter of the Public Relations Society of America (SCPRSA) recently appointed the organization’s Board of Directors for 2022. The Public Relations Society of America…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Chernoff Newman promotes three senior leaders
March 18, 2022
Chernoff Newman, a leading integrated marketing communications firm based in the Carolinas, has promoted three senior-level employees after another year of continued growth. The well-established agency, which is celebrating its…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Branding
March 14, 2022
Marketing Minute with Philicia Thompson, NP Strategy In today’s online world, it’s essential to set yourself apart. This week’s video discusses the importance of developing a strong and consistent personal…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Marketing Minute Video: Planning Your Media Strategy
March 8, 2022
Marketing Minute with Mary Cullen, NP Strategy Before pushing “send” on your next press pitch, consider your overall media strategy. This week’s video shares how to put your best…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Flock and Rally announces the hiring of three new communications strategists
March 1, 2022
Flock and Rally, a full-service communications and marketing agency based in Columbia, South Carolina, announces the hiring of three new communication strategists, Judy Shriner, Larkin Belton and Emily Correll, to…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Experience Columbia SC wins three Addy awards SC
February 25, 2022
Experience Columbia SC (ECSC) took home three Silver ADDY Awards at The American Advertising Awards held Saturday, Feb. 19. ECSC won awards in the brochure category for its Reconstruction Trail…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
Marketing Minute Video: Connecting with your Community
February 14, 2022
Marketing Minute with Jill Wilks, NP Strategy The best way to connect with your community is by getting involved. This week’s video shares three simple steps to increase your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Statewide public relations firm hires Director of Digital Marketing & Public Relations
February 9, 2022
MPA Strategies hires Virginia Jacques as the Director of Digital Marketing and Public Relations. Virginia assists MPA clients with digital media, social media content, traditional media, videography and photography and…
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Flock and Rally wins four 2021 IABC/SC Palmetto Awards
February 3, 2022
Flock and Rally, an integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with four 2021 Palmetto Awards for social media, corporate social responsibility, audio/visual work, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
White space
February 3, 2022
By Jerry Bellune In watching a black and white movie, you want shadow and light. In a color movie, you would want vibrant colors, not all reds or whites. Without…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Micah Decker joins the Capital City/Lake Murray Country Regional Tourism Board
February 2, 2022
The Capital City/Lake Murray Country Regional Tourism Board is excited to announce that Micah Decker has joined the team as Vice President of Marketing. Decker has worked in the hospitality…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
NP Strategy recruits award-winning marketing strategists, continuing rapid growth
February 1, 2022
Strategic communications firm adds Shari King and Meredith Dugas The leading strategic communications firm NP Strategy (NPS+) announced today that it has attracted two award-winning marketing strategists – Shari King…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing book helps multi-location executives know where to start building a digital marketing program and strategy
February 1, 2022
Award-winning digital marketing expert, Mary Cate Spires, is launching her first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Zoom Out
January 26, 2022
By Ben Pettit As we head into 2022, it may be time for you to “zoom out” of your comfort zone. No, this is not a prediction or a command…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Audience Engagement in 2022 – Digital Platforms and Events
January 17, 2022
By Emily Almasy, NP Strategy Rarely does the entire business world go through such significant change as it has since March 2020. Organizations have had to make change in every…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Riggs Partners announces 2022 CreateAthon® nonprofit clients
January 11, 2022
Three South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 24th annual CreateAthon®. The marketing marathon will…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, non-profit, on-the-move
Sunbelt Business Brokers of the Carolinas announces Laura Nell Hudgins as Marketing Coordinator
December 20, 2021
Sunbelt Business Brokers of the Carolinas, the place to go to buy or sell a business, named Laura Nell Hudgins as its newest Marketing Coordinator. Hudgins started at Sunbelt as…
Read MorePosted in: midlandsbiz Category: business-services, employment, marketing-and-communications, on-the-move
Colliers’ Liz McCary named to 2021 Women of Influence
December 9, 2021
Colliers | South Carolina announces that Liz McCary has been named to Columbia Regional Business Report’s 2021 Women of Influence. McCary is among 22 outstanding women from a range of…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Colliers | South Carolina hires Maryanne Metz as a Marketing Assistant in Columbia
December 1, 2021
Colliers | South Carolina announced that Maryanne Metz has joined the company as a Marketing Assistant in the Columbia office. As a Marketing Assistant for Colliers | South Carolina, Metz…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
A Conversation with Lori Moylan, Public Policy Manager, Meta
November 22, 2021
In late October, the CEO of Facebook, Mark Zuckerberg, announced that the company will no longer be called Facebook, but rather, Meta. The goal? Bring together the company’s apps and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, podcast
AllSouth hosted the Soldiers and Vets Charity Golf Tournament to benefit the Big Red Barn Retreat
November 9, 2021
AllSouth Federal Credit Union proudly hosted its annual Soldiers and Vets Charity Golf Tournament on Thursday, October 21, at Golden Hills Golf and Country Club in Lexington, South Carolina. Thanks…
Read MorePosted in: midlandsbiz Category: banking-and-finance, conversations, marketing-and-communications, military, non-profit, on-the-move, philanthropy, social-scene, sports
Marketing Minute: Marketing for Professional Services
November 5, 2021
Marketing Minute with Catherine Dingler, NP Strategy In the recent past, professionals could rely solely on their reputation and a simple handshake to grow their practice. Now, in our highly…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Marketing Minute: Best Practices and Advice
October 25, 2021
Marketing Minute with Krystal Cau, NP Strategy Marketing has always been important for the success of any business. However, since the many changes the world encountered due to the pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
AgFirst names new chief administrative and marketing officers
October 20, 2021
AgFirst Farm Credit Bank today announced two executive promotions. Jamie Bumgarner was named chief administrative officer, and Juan Silvera was appointed to the newly created position of chief marketing officer.…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, on-the-move
Public Relations Coordinator
October 19, 2021
The public relations coordinator supports the communications and media relations needs for academic units represented by one of several interdisciplinary brand teams and provides multimedia content and planning for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications
Riggs Partners announces 2021 pro bono marketing marathon for nonprofits
October 19, 2021
Riggs Partners will hold its 24th annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits on February 3-4, 2022. CreateAthon is a 24-hour creative marathon during which professionals provide marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Vote to Close the Library Nov. 2nd. Book Burning Party Nov. 5th
October 18, 2021
By Ken Gasque After the 2008 recession Troy, Michigan, made major cuts to its public spending. One victim was the Troy Public Library. It was given just enough money to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
NP Strategy expands (again!) in South Carolina
October 12, 2021
Digital media expert Kaitlyn Park joins the growing NPS team Strategic communications firm NP Strategy marches forward with a trend of rapid growth across the Carolinas adding most recently, Kaitlyn…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, media, on-the-move
Colliers | South Carolina unveils its 115th anniversary commemorative beer, “The Dealmaker”
October 6, 2021
Colliers | South Carolina partnered with Holy City Brewing to create a custom Carolina Kolsch-style beer called “The Dealmaker” to celebrate its 115 years in the commercial real estate business…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, food, marketing-and-communications, on-the-move
Spartanburg County Public Libraries and marketing partner Neue South receive national PR award for Census campaign and proven community impact
September 30, 2021
The Spartanburg County Public Libraries was one of eight recipients of the 2021 John Cotton Dana (JCD) Award, recognized for their strategic communications efforts with local marketing firm, Neue South,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Colliers promotes Gibson Westfall to Marketing Coordinator in its Columbia office
September 30, 2021
Colliers | South Carolina announces that Gibson Westfall has been promoted to Marketing Coordinator in the firm’s Columbia office. Westfall has held the role of Marketing Assistant for two years…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Entice them with facts, sell with emotion
September 30, 2021
By Jerry Bellune A friend of ours is a super salesman married to a super saleswoman. In national publishing, his customers and prospects were advertising buyers, marketers and their bosses.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Marketing Minute: Building Your Brand After a Crisis
September 27, 2021
Marketing Minute with Erin Smith, NP Strategy Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Push Digital hires top South Carolina political operatives
September 21, 2021
Push Digital, a political campaign and digital advertising agency built for the integration of mobile and television marketing, has hired South Carolina politicos Steven Wright and CJ Westfall. “As the…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Award-winning journalist Jamie Lovegrove joins NP Strategy
September 13, 2021
Jamie Lovegrove, an award-winning journalist deeply versed in Palmetto State politics and media, will join the rapidly growing team at NP Strategy, a strategic communications firm serving clients across the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Duke Energy provides $25,000 grant to DESA’s nonprofit organization, Joseph Outreach
September 9, 2021
Joseph Outreach, the nonprofit arm of DESA, Inc., has received a grant from The Duke Energy Foundation to benefit returning citizens in South Carolina. The grant is one of 10…
Read MorePosted in: midlandsbiz Category: business-services, engineering, marketing-and-communications, on-the-move
