Effectively Increasing Your Engagement on Social Media

  March 2, 2021

By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

What is your most important branding tool?

  March 1, 2021

By Ken Gasque   Your logo, if you do it right. However, your logo is not a brand, but there is no brand without a logo. The Starbucks logo is…

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Posted in: midlandsbiz   Category: advice, business-services, marketing-and-communications, on-the-move

Trouble Sleeping? Wear Socks to Bed  

  February 24, 2021

The struggle is real. Millions of people have trouble falling asleep or staying asleep. Sleep is a vital part of our life and much needed to stay healthy and be…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

Avoid becoming a public disgrace

  February 24, 2021

By Jerry Bellune   Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Whom Should I Select to Serve as Trustee?

  February 24, 2021

By Jonathan J. Robertson, CFP® When people are updating their estate documents, they frequently leave assets in trust for someone else. The key concept behind the idea of a trust…

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Posted in: laurenscountybuzz   Category: accounting, advice, financial-advisors, law, on-the-move

Whom Should I Select to Serve as Trustee?

  February 22, 2021

By Jonathan J. Robertson, CFP® When people are updating their estate documents, they frequently leave assets in trust for someone else. The key concept behind the idea of a trust…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, banking-and-finance, law, on-the-move

Your abominable No-Man

  February 17, 2021

By Jerry Bellune   When it comes big bucks CEOs, you could not pick a pair more different than Angelo Mozilo and Warren Buffett. Angelo founded Countrywide Financial, a giant…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Periodontal Disease and COVID-19?

  February 17, 2021

What is Periodontal Disease? You may have heard the term “periodontal disease” or “gum disease” at your dental office before. Periodontal disease is defined as serious infection and inflammation of…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

A lifetime of lessons in stakeholder management

  February 15, 2021

By Amanda Loveday NP Strategy   I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

A lifetime of lessons in stakeholder management

  February 15, 2021

By Amanda Loveday NP Strategy   I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

The Value of Going the Extra Mile

  February 4, 2021

By Michelle Legaspi NP Strategy   For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…

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Posted in: laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

How to attract your Ideal Customers

  February 4, 2021

By Jerry Bellune   Knowing your Ideal Customer is critical to attracting and retaining them. Our friend Bill Edmonds advises you to narrow your research to better understanding of your…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

The Value of Going the Extra Mile

  February 2, 2021

By Michelle Legaspi NP Strategy   For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Gain new customers without costs

  January 28, 2021

By Jerry Bellune   Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…

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Posted in: laurenscountybuzz   Category: advice, business-services, marketing-and-communications, on-the-move

Gain new customers without costs

  January 27, 2021
Jerry Bellune

By Jerry Bellune   Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

What we can learn from Walt Disney

  January 20, 2021
Jerry Bellune

By Jerry Bellune   When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago: “Physically, Disneyland is to be a small world…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Using SEO to Improve your Website Strategy

  January 19, 2021

By Jill Baker NP Strategy   Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Holy Halitosis, BATMAN!!!! Got mask breath???

  January 14, 2021

As we continue to wear masks as part of the COVID-19 safety protocols, you may have had some moments of “mask breath.”  Yeah, be honest, you know you have had…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

Leave no money on the table

  January 13, 2021
Jerry Bellune

By Jerry Bellune   Whatever happened to Joyce who used to do business with us? No, she didn’t die. She just quit doing business with us. Why? Did we do…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

3 Success Strategies for 2021

  January 12, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

3 success strategies for 2021

  January 6, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Take Care of Your Dollars in 2021

  January 4, 2021

By Jerry Bellune A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many other…

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Posted in: laurenscountybuzz   Category: advice, banking-and-finance, on-the-move

Take care of your dollars in 2021

  January 4, 2021

By Jerry Bellune   A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Early Christmas gift – make it their idea

  December 23, 2020

By Jerry Bellune   When our friend Mac Toole was serving as a SC lawmaker, he had a wise strategy. He would set out to convince one of the top…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Looking Back to Plan Ahead: Preparing for Success in 2021

  December 22, 2020

By Jesica Johnson Mackey NP Strategy   Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

An early Christmas gift parable

  December 16, 2020

By Jerry Bellune   Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Planning for Public Affairs Success

  December 8, 2020

By Seth Palmer NP Strategy   A well-organized public affairs plan is a powerful tool that all organizations need to drive focus to important issues that affect their key audiences.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice

How to get high email open rates

  December 3, 2020
Jerry Bellune

By Jerry Bellune   Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Become a Master of Gratitude

  November 29, 2020
Jerry Bellune

By Jerry Bellune   Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Ignore your balance sheet at your own risk

  November 12, 2020
Jerry Bellune

By Jerry Bellune   Do you check your profit and loss statements and balance sheets monthly? They tell you how profitable your business is, says our friend Ruth King. Your…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Curiosity Corner: Fixin’ those Foggy Windshields

  November 12, 2020

Question: Why does cold air hold less moisture than warm air? Why does cool air clear a foggy windshield better than warm air? (Asked by a foggy column reader via…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

‘Tis the Season (for relevant content)

  November 10, 2020

By Emily Eckert NP Strategy   For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

Reporting the truth

  November 9, 2020

By Jerry Bellune   Good morning. Dr. Tracey Jones invited me to appear on her podcast. I don’t think she realized what a blabber mouth she was getting. But we…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to attract more Ideal Clients

  November 4, 2020
Jerry Bellune

By Jerry Bellune   An inexpensive way to attract Ideal Clients is with a referral system. It’s expensive in terms of time. When you get busy it’s harder to find…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Concentrate on your Ideal Customers

  October 28, 2020
Jerry Bellune

By Jerry Bellune   Every business has Ideal Customers. Knowledge of those customers is the starting point for all marketing strategies, says business consultant Bill Edmonds. To better understand your…

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Posted in: midlandsbiz, laurenscountybuzz   Category: advice, marketing-and-communications

Compassionate Communication

  October 27, 2020

By Kara Gormley Meador NP Strategy   While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Why do your customers buy from you?

  October 23, 2020

  By Jerry Bellune   Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons: 1. It defines your business…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Are you prepared for open enrollment in a digital world?

  October 15, 2020

By Andrew Monk, Manager Benefits Education The Cason Group With a global pandemic continuing to affect the workplace, many businesses will be conducting open enrollment for 2021 with a remote…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, insurance, on-the-move

Attract more prospects, more income

  October 14, 2020
Jerry Bellune

by Jerry Bellune   Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Do you react or respond?

  October 13, 2020

By Heather Matthews NP Strategy   Do you react or respond?  That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

The power of relentless rehearsal

  October 7, 2020
Jerry Bellune

By Jerry Bellune When our friend Michael Aun won the Toastmasters International World Championship of Public Speaking he had rehearsed his speech to family, friends and his dog, Author Rick…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications