Your advertising can change your results

  March 4, 2020
Jerry Bellune

By Jerry Bellune   40 years ago, ace copywriter Denny Hatch heard Dorothy Kerr of US News & World Report say, “If you want to be successful in direct mail,…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Avoid Being the Cobbler with Bad Shoes

  March 3, 2020

By Amanda Loveday NP Strategy   For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, non-profit, on-the-move

How to cut your customer acquisition cost

  February 26, 2020
Jerry Bellune

By Jerry Bellune   Why don’t your customers refer? Here are 7 reasons from our friend Ruth King: 1. You have no active, non-pressure program so they don’t think about…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Is it time to upgrade your computer?

  February 25, 2020

By Katie Ritchie   How long should you keep your cell phone or computer before it’s time for an upgrade? One of our readers, Linda Sinclair, emailed to ask. There…

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Posted in: midlandsbiz   Category: advice, technology

A Roadmap to Your Savings Journey

  February 24, 2020

By Curtis Loftis South Carolina State Treasurer   Saving money can be like driving a car. Your desired destination may be near or far, the direction you choose might change,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, banking-and-finance, education, on-the-move

Your book can change your life

  February 19, 2020
Jerry Bellune

By Jerry Bellune   Could writing and publishing your book take your success in life to a higher level? It has in mine. 15 years ago, I was struggling to…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Check scam targets Generation Z

  February 18, 2020

By Katie Ritchie   A new scam is taking advantage of 20-somethings. The Federal Trade Commission said consumers in their twenties have been hardest hit by fake check scams. Median…

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Posted in: midlandsbiz   Category: advice, technology

DNA scam hits Lexington County

  February 12, 2020

By Katie Ritchie   Have you gotten a suspicious call offering you “free” or “Medicare-funded” testing? Chronicle reader Paul Donahue recently got a suspicious call. He reached out to me…

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Posted in: midlandsbiz   Category: advice, technology

Your advantage is always in jeopardy

  February 12, 2020
Jerry Bellune

By Jerry Bellune   You don’t have to be a football fan to appreciate 3 lessons from the Super Bowl. You may recall the year the Atlanta Falcons ran all…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Windows Defender malfunctioning?

  February 5, 2020

By Katie Ritchie   Tech-Savvy Chronicle reader Elizabeth Lindler called me last week. She got to the Windows Update screen from the 1/23 column and was able to install the…

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Posted in: midlandsbiz   Category: advice, technology

Don’t ruin your reputation online

  February 5, 2020
Jerry Bellune

By Katie Ritchie and Jerry Bellune   Business owners know the importance of a strong online presence, says our ace Tech Talk columnist Katie Ritchie. Even if you don’t sell…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, technology

Top reasons to embrace an education in the trades

  February 2, 2020

By Earl McLeod Executive Director Building Industry Association of SC If you know a student that is seeking a path that will lead to personal fulfillment, a career and technical…

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Posted in: midlandsbiz   Category: advice, construction, education, employment, on-the-move

Give customers memorable experiences

  January 29, 2020
Jerry Bellune

by Jerry Bellune   Here’s a competitive strategy: Create memorable experiences your customers can share with friends and have everyone talking about you and your products. The Wall Street Journal…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Beware new package delivery scam

  January 29, 2020

By Katie Ritchie   Are you expecting a package? If you get a text on your phone asking to set delivery preferences, you’ve been targeted by a new scam. Here’s…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, technology

Going the extra mile for clients: A guide

  January 28, 2020
Jean Cecil Frick

  By Jean Cecil Frick NP Strategy   For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

The results of being an extra miler

  January 22, 2020
Jerry Bellune

By Jerry Bellune   You don’t have to be a sports fan to appreciate this story and the important business lesson you will discover in it. Joe Burrow transferred from…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

‘Critical issue’ requires update

  January 21, 2020

By Katie Ritchie   Do you use Windows 10? You may need to update your computer. The NSA alerted Microsoft to a vulnerability. The software giant released a patch to…

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Posted in: midlandsbiz   Category: advice, technology

Your 2020 whats, hows and whys

  January 15, 2020
Jerry Bellune

By Jerry Bellune   We met with our Congressman earlier this month to talk about his 2020 agenda. He is a busy man whose district covers a lot of territory…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Is your phone eavesdropping?

  January 14, 2020

By Katie Ritchie   The secret is out: our smartphones and assistants are listening in. The default settings on devices allow our voices to be recorded. The recordings are collected,…

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Posted in: midlandsbiz   Category: advice, technology

The Importance of Brand Reputation in a Crisis

  January 13, 2020

By Erin Sanders Senior Communications Advisor with NP Strategy   When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Don’t forget your medicine

  January 8, 2020

By Katie Ritchie   The weeks after the New Year are usually dedicated to creating new habits. Many folks want to get to the gym or eat better. The habit…

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Posted in: midlandsbiz   Category: advice, technology

Do you have a future on YouTube?

  January 8, 2020
Jerry Bellune

By Jerry Bellune   What can you learn from an 8-year-old entrepreneur? How to sell lemonade? It’s far simpler than that. What has made Ryan Kaji highly successful is that…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

3 Steps to Improve your Public Engagement In 2020

  January 6, 2020

By Jesica Johnson Mackey NP Strategy   2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Foreign spies use your chat app

  January 2, 2020

By Katie Ritchie   Many of us are wary of the way companies and apps use and misuse our private information. Facebook and Twitter are common offenders. Last week the…

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Posted in: midlandsbiz   Category: advice, technology

Develop your own millionaire habits

  January 2, 2020
Jerry Bellune

By Jerry Bellune   Thomas C. Corley spent 5 years studying wealthy people. He found that they practice many of the same daily habits, such as reading, exercising, sleeping at…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Giving becomes enlightened self-interest

  December 26, 2019
Jerry Bellune

By Jerry Bellune   Last week, 15 local authors and 5 of us from our publishing company gathered at the library to autograph books. These books make unique gifts because…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to beat the Grinch in 2020

  December 26, 2019
Jerry Bellune

By Jerry Bellune   How do you get the Grinch to go away? Think about where you want to go, what you want to do and write it down, advises…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Shopping for CBD? Let Quality and Verifiability be Your Guide

  December 18, 2019

By W. Louis Miles Founder, Clarity Nutraceuticals Like many native South Carolinians I applauded when state legislators allowed industrial hemp to be legally grown here. Putting family farms back in…

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Posted in: lowcountrybizsc   Category: advice, health-care, on-the-move

FTC settlements protect consumers

  December 17, 2019

By Katie Ritchie   Every month it seems like news breaks of another big scam or data breach. This week I wanted to focus on some positive news. First is…

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Posted in: midlandsbiz   Category: advice, technology

5 Tips to Plan your 2020 Social Media Strategy

  December 16, 2019

  By Sarah Robinson NP Strategy   This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Google gathering your health data

  December 13, 2019

By Katie Ritchie   Have you heard about “Project Nightingale?” It’s not a covert military operation. It’s the name of the partnership between tech giant Google and Ascension. one of…

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Posted in: midlandsbiz   Category: advice, technology

Want to be the low price leader?

  December 11, 2019

By Jerry Bellune   No, you don’t. Leave that to Walmart. Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman. Chuck’s…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Holidays not the time for less vigilance

  December 9, 2019

By Sheriff Leon Lott We are in the midst of the holiday season when most of us more-deeply embrace that which we all want: “Peace on earth; good will toward…

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Posted in: midlandsbiz   Category: advice, life, on-the-move

How to earn your prospects’ trust

  December 4, 2019

By Katie Ritchie   Occasionally you may have to cold call. It’s no fun, but there are ways to get in the door. Here are 2 suggested by so-called experts…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Beware dangerous phone chargers

  December 3, 2019

By Katie Ritchie   It has happened to all of us. You’re out and about and realize your phone is running low. It’s especially common when you’re traveling. Airport waiting…

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Posted in: midlandsbiz   Category: advice, technology

Business Communications in an Era of Fake News

  December 2, 2019

By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Have you planned your exit strategy?

  December 2, 2019
Jerry Bellune

By Jerry Bellune   This time of year many of us have much to be thankful for. And those of us who have been at it many years are starting…

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Posted in: midlandsbiz   Category: advice, business-services, marketing-and-communications

Do Not Call Registry data book released

  November 25, 2019

By Katie Ritchie   Over the last year, robocalls have been a popular Tech Talk topic. One of the resources I mentioned for stopping telemarketers was the Do Not Call…

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Posted in: midlandsbiz   Category: advice, technology

4 magic words to deal with fear

  November 25, 2019
Jerry Bellune

By Jerry Bellune   Physicist Albert Einstein said that to solve problems we’ve never dealt with before we must develop a new way of thinking about the problems and our…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

State Treasurer’s Office Works to ‘Serve Those Who Serve’

  November 20, 2019

By South Carolina Treasurer Curtis Loftis   Our nation’s military members know what it means to serve. They are selfless individuals who have committed themselves to safeguarding our country, its…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, government, on-the-move

Simplify cooking and grocery shopping

  November 19, 2019

By Katie Ritchie   Have you planned your Thanksgiving menu? How about your holiday meal grocery shopping list? If you still need to work on it, there are free apps…

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Posted in: midlandsbiz   Category: advice, technology

Making Your Event Stand Out Through Sponsorships

  November 18, 2019

By Emily Eckert NP Strategy   Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

The 20% rule of costs and returns

  November 13, 2019
Jerry Bellune

By Jerry Bellune   A friend called the other day to pick our brains. He wants to start a small weekly newspaper in his community and wanted to know what…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Just hang up on a robot

  November 13, 2019

By Katie Ritchie   If you’ve been bombarded by more robocalls than usual in the last 2 months, you aren’t alone. A reader emailed to report he has gotten calls…

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Posted in: midlandsbiz   Category: advice, technology

SC vulnerable to ID theft, fraud

  November 6, 2019

By Katie Ritchie   Identity theft and fraud are serious issues. From January 1, 2005, to August 31, 2019, there have been 10,818 breaches. That comes out to 1.6 billion…

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Posted in: midlandsbiz   Category: advice, technology

Your 3 best connecting strategies

  November 6, 2019
Jerry Bellune

By Jerry Bellune   MaryEllen Tribby believes “connecting” is a better word than “networking.” Her 3 best connecting strategies are: 1. Cultivate relationships. Project an image of warmth, approachability, understanding,…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Bipartisanship: in Business and in Politics

  November 4, 2019

By Sam Johnson NP Strategy   Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, non-profit