Riggs Partners announces 2019 pro bono marketing marathon for nonprofits
May 15, 2019
Riggs Partners will hold its 22nd annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits on October 17-18, 2019. CreateAthon is a 24-hour creative marathon during which professionals provide marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
The Toughest Crisis May Be the One You Don’t Know You’re In
May 8, 2019
By Erin Sanders Senior Communications Advisor with NP Strategy The shooting at the UNC Charlotte (UNCC) college campus on April 30th resulted in the death of two students and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How to double your productivity
May 8, 2019
By Jerry Bellune Our friend Andrea Nierenberg shared with us these ways she makes her 24 hours each day more productive: Awaken 10 minutes early and you’ll be surprised…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
CyberSC to present Annual Awards for Cyber Excellence at 3rd Annual Cybersecurity Summit in Greenville on May 16th
May 6, 2019CyberSC announced the recipients of the 2019 CyberSC Awards for Cyber Excellence. Award recipients in three categories – Industry, Government, and Academia – will be recognized at the SC Chamber…
Read MorePosted in: midlandsbiz, upstatebizsc Category: banking-and-finance, business-services, economic-development, education, employment-agencies, government, hi-tech-information-tech, insurance, it-services, manufacturing, marketing-and-communications, non-profit, on-the-move, philanthropy, technology, telecommunications
Why is your customer buying from you? It may not be why you think.
May 1, 2019
By Ken Gasque This is the first question I ask CEOs, Presidents and owners when they want to talk about branding or rebranding. The truth is it is a…
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Max Metcalf elected Chairman of the South Carolina Manufacturers Alliance
April 24, 2019
The South Carolina Manufacturers Alliance (SCMA) has elected Max Metcalf, Manager of Government and Community Relations at BMW Manufacturing Company, LLC, as the next Chairman of the organization’s Board of Directors. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engaging Your Employees with Your Social Media
April 24, 2019
By Angela Rogers In the last 20 years, a horde of social media platforms have emerged. Odds are you’re an active user of at least one platform; between Facebook,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How to drive more profit to your bottom line
April 24, 2019
By Jerry Bellune Are you happy with your business’s bottom line? We never are. I mean NEVER! If you are happy with yours, take another look. Over time your…
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Your ‘Goldilocks Offers’ will close more sales
April 17, 2019
By Jerry Bellune If you’ve shopped at your local grocer lately, you may have noticed “Yogurt-copia.” There are so many choices – apple, banana cream pie, orange, peach, strawberry,…
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Flock and Rally earns SCPRSA Best in Show Silver Wing Award, for total of eight honors
April 16, 2019
Flock and Rally Earns SCPRSA Best in Show Silver Wing Award, for Total of Eight Honors Flock and Rally, the full-service, women-owned integrated communications agency based in Columbia, South Carolina,…
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K. Hope Creative recognized with Silver Wing Award for its children’s book Hello, Big World
April 15, 2019
Boutique creative agency, K. Hope Creative, was recognized at the South Carolina Public Relations Society of America’s Mercury Awards Dinner in Charleston Thursday, April 11, with a 2018 Silver Wing…
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MidlandsBiz
April 7, 2019
MidlandsBiz.com is part of a family of statewide, local online business magazines in South Carolina. The websites were founded to provide local business people real-time information about their community and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media
Networking 101: How to build strong connections
April 4, 2019
By Jean Cecil Frick When I was a child, my parents would constantly remind me of the importance of making a good first impression. Little did I know that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Truematter welcomes new Project Manager Jordan Veverica to the team
March 26, 2019Truematter welcomed Jordan Veverica as a new project manager for the Columbia, South Carolina team. Jordan’s extensive experience as an interactive project manager has given him a talent for building…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Small Business Alliance hosts Caffeinated Conversations: Making the Most of Your Advertising Dollars – March 27
March 22, 2019Join United Way’s Small Business Alliance on Wednesday, March 27 at 7:45 a.m. for Caffeinated Conversations with a panel of local experts in the marketing and advertising industry. The panel…
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RSVP Today: Making sure the right people are in the room for your event
March 22, 2019
By Emily Eckert NP Strategy My first article in October covered tips and tricks to help execute your event without a hitch. Nailing down those logistics can be a…
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Former journalist Angela Rogers joins NP Strategy; Expands media relations services
March 20, 2019
NP Strategy added another veteran news reporter to the firm’s team with the addition of former journalist Angela Rogers. Rogers, a reliable, trusted storyteller has spent nearly half a decade…
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What lawyers and public relations pros can learn from each other
March 8, 2019
Leighton Lord Founder and Managing Director, NP Strategy, LLC In July, I wrote about the natural conflict between legal and public relations. Legal wants to win a case or…
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Jackson named agency of record for NAPA Filters
March 5, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has been named agency of record for the NAPA Filters brand. As agency of record,…
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FerebeeLane’s continued growth fuels promotion and hire to creative department
March 5, 2019FerebeeLane, a full-service marketing agency located in Greenville, has promoted David Paxton to senior graphic designer and hired Shelby Argo as graphic designer. Paxton, an experienced graphic designer with more…
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David Hunt Creative, Inc. celebrates 25 years
February 28, 2019Since 1994, David Hunt Creative has provided strategic branding and design solutions for business, health care, retail, educational, industrial, government, and non-profit organizations. The business offers comprehensive creative services that…
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Padgett Communications established
February 28, 2019
Padgett S. Mozingo, APR announces the establishment of Padgett Communications, a consulting firm specializing in communications strategy, public relations, event planning and social media for nonprofits, small businesses and professional…
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David Hunt Creative, Inc. celebrates 25 years
February 28, 2019
Since 1994, David Hunt Creative has provided strategic branding and design solutions for business, health care, retail, educational, industrial, government, and non-profit organizations. The business offers comprehensive creative services that…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
LHWH enhances social media marketing expertise with addition of Justine Schwindel as Content Strategist
February 25, 2019
With more than a decade of high-level marketing experience, Justine Schwindel has joined LHWH Advertising & Public Relations, located in Myrtle Beach, S.C., as a content strategist. Schwindel’s marketing career began…
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Film like it used to be – for modern day
February 25, 2019
By Taylor Kearns As the old folks would say, “’Memba film? That’s when the moving pictures MEANT something!” The days when artists would craft thoughtful, moving stories; capturing them…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Rebranding efforts take shape for the 12,000 Year History Park
February 22, 2019Yesterday, at Cayce City Hall, City officials as well as community leaders, the River Alliance Staff and USC students unveiled the new branding for the 12,000 Year History Park (12KHP). Students and…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
Complete PR wins four AVA Digital Awards
February 19, 2019Telling the story of a race with 10,000 rubber ducks, an Instagram account for a growing real estate firm, our weekly blog and our newsletter earned Complete PR four AVA…
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Infinity Marketing expands media partnership with Clayton
February 18, 2019Infinity Marketing, an award-winning marketing firm, supports Clayton with the media strategy and execution of its Prefabulous® Campaign. “Through Infinity’s fully integrated strategy and execution, we are confident in our…
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Infinity Marketing team grows by seven
February 15, 2019Infinity Marketing, the Upstate’s award-winning marketing firm, is kicking off the new year with the addition of several talented professionals across its departments, increasing its team by 10 percent. Anna…
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Jackson hires Connor Cox, Joanna Daniels
February 14, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Connor Cox as an account coordinator and Joanna Daniels as graphic designer. Cox comes…
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Former local NBC News Anchor Michael Maely joins LHWH as Business Development Director
February 11, 2019
Michael Maely, the original Main News Anchor at WMBF News, has joined LHWH Advertising and Public Relations, located in Myrtle Beach, S.C., as Business Development Director. Maely’s broadcast news career began after graduating…
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S.C. Department of Commerce announces new Marketing and Communications director
February 11, 2019
The S.C. Department of Commerce announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: government, marketing-and-communications, on-the-move
Lessons from a Professional Athlete turned Public Relations Professional
February 10, 2019
By Maggie Speaks My first job after completing my Public Relations degree didn’t take me to a corporate headquarters or nonprofit office – instead, it took me around the globe…
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Infinity Marketing hires three spring interns
February 7, 2019Infinity Marketing, Greenville’s award-winning marketing agency, is delighted to welcome Doreen McKenzie, Austin McQuaid, and Ashley Melino to the team as interns for the upcoming spring semester, furthering its dedication…
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Infinity Marketing gains Madera Residential as new client
February 5, 2019Infinity Marketing, the Upstate’s award-winning marketing firm has added Madera Residential to its lifestyle vertical client list. The agency is providing Madera with a number of services, including print and…
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OTO Development earns six Adrian Awards for excellence in travel marketing
February 1, 2019OTO Development, part of The Johnson Group, earned six 2018 Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI). The awards program, now in its 62nd year, is…
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Adam Russell named Director of Strategy for The Adams Group
January 30, 2019
The Adams Group has named Adam Russell to serve as the agency’s director of strategy. Russell brings more than a decade of account and project management experience to the Columbia-based…
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Infinity Marketing honored as Top 100 Private Company four years running
January 29, 2019Infinity Marketing is proud to announce that it has been named a Grant Thornton Top 100 Private Company in South Carolina for the fourth consecutive year. Within the list, Infinity…
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FerebeeLane announces promotion of Jivan Davé to associate creative director
January 29, 2019FerebeeLane, a full-service marketing agency located in Greenville, has promoted Jivan Davé to associate creative director. In this role, Davé will be responsible for leading creative on brand campaigns, guiding…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Building your team: How to Highlight and Combine Skills and Personalities
January 28, 2019
By Amanda Loveday Consider this: Who would the Beatles be without Ringo, John, Paul AND George? How successful would Clemson have been this year without Dabo Swinney AND Trevor Lawrence? …
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NP Strategy expands leadership team
January 28, 2019
NP Strategy, a strategic communications firm with offices in North and South Carolina, will expand its leadership team to meet the aggressive growth of the public relations agency. In the…
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Jackson acquires EMC Strategic Communications
January 23, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has acquired EMC Strategic Communications of Troy, MI. Founded as Event Management Corporation in 1983 by…
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Engenius hires new project manager
January 23, 2019Upstate web design and digital marketing company Engenius has hired Molly Willette-Green as a project manager. Willette-Green will lead clients through the web design production process, ensuring that deadlines are…
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Jackson hires Josh Harm as account representative
January 22, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Josh Harm as an account representative. Harm comes to Jackson from VantagePoint Marketing where…
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Infinity Marketing unveils new website for Greenwood Capital
January 22, 2019Infinity Marketing has launched a refreshed website for its client, Greenwood Capital. Greenwood Capital’s website was revamped with an optimized user experience that reflects the local and global aspects of…
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Columbia Metropolitan airport names Director of Marketing & Air Service Development
January 15, 2019
The Columbia Metropolitan Airport (CAE) announced that Kim Jamieson has been named Director of Marketing and Air Service Development. “We’re thrilled to have Kim join the CAE team,” said Executive…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
Jackson hires Jerica Norris as staff accountant
January 14, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Jerica Norris as staff accountant. Norris comes to Jackson with experience in accounting, finance…
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The Art of the Ask: How to Receive by Giving
January 14, 2019
By J. Bradley Studemeyer NP Strategy Stakeholder management is a crucial component of any long-term project, essential to understanding and engaging your stakeholders. But even with a solid foundation…
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The Creative Circus’ David Haan to speak at Endeavor’s Collaborators & Cocktails on January 23
January 8, 2019Big ad agency veteran now leads one of the top portfolio schools in the country Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of…
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New Year’s Challenge: Fewer Selfies in 2019
January 2, 2019
By Heather Matthews NP Strategy Your dinner, your stitched up surgery site, your haircut. Or… A gracious waitress, a skilled physician, a dependable barber. The only difference here is…
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