SCPRSA announces 2020 Board of Directors
December 16, 2019
Professionals from across SC to lead state’s largest organization for PR practitioners The members of the South Carolina chapter of the Public Relations Society of America recently appointed the organization’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Want to be the low price leader?
December 11, 2019
By Jerry Bellune No, you don’t. Leave that to Walmart. Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman. Chuck’s…
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How to earn your prospects’ trust
December 4, 2019
By Katie Ritchie Occasionally you may have to cold call. It’s no fun, but there are ways to get in the door. Here are 2 suggested by so-called experts…
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How to create effective marketing? It’s simple use your magic!
December 2, 2019
By Ken Gasque Magic is the most powerful tool you have. Use it! And the most powerful tool for creating magic is a pencil. It is a magic wand…
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Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Have you planned your exit strategy?
December 2, 2019
By Jerry Bellune This time of year many of us have much to be thankful for. And those of us who have been at it many years are starting…
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4 magic words to deal with fear
November 25, 2019
By Jerry Bellune Physicist Albert Einstein said that to solve problems we’ve never dealt with before we must develop a new way of thinking about the problems and our…
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Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 22, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
S.C. Office of the State Treasurer recognized for communications excellence
November 13, 2019
The S.C. Office of the State Treasurer was recently recognized for communications excellence at the International Association of Business Communicators S.C. Chapter 2019 Palmetto Awards ceremony. “I am proud of…
Read MorePosted in: midlandsbiz Category: government, marketing-and-communications, on-the-move
The 20% rule of costs and returns
November 13, 2019
By Jerry Bellune A friend called the other day to pick our brains. He wants to start a small weekly newspaper in his community and wanted to know what…
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Your 3 best connecting strategies
November 6, 2019
By Jerry Bellune MaryEllen Tribby believes “connecting” is a better word than “networking.” Her 3 best connecting strategies are: 1. Cultivate relationships. Project an image of warmth, approachability, understanding,…
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Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Never forget the Scouts’ motto
October 30, 2019
By Jerry Bellune Were you a Scout as a kid? If so, you will remember that famous motto – “Be prepared.” It’s not just for when you were young.…
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Five things your graphic designer wants to tell you
October 28, 2019
By Stephanie Heikkila Holman NP Strategy Working with a designer to bring your business or organization’s vision to life should be an exciting and creatively fulfilling experience. Based…
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Can your business pass this financial test?
October 23, 2019
By Jerry Bellune Our friend Ruth King says financial statements are our scorecard. We need them on time to properly price our offers, make good decisions to earn a…
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South Carolina ETV announces changes to staff structure
October 21, 2019
Assistant general manager and director of Digital Strategies positions created South Carolina ETV (SCETV) announced a slight restructuring and the creation of two new positions – assistant general manager and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, media, non-profit, on-the-move
MPA Strategies’ Leah Johnson awarded national education certification
October 16, 2019
The American Speech Language Hearing Association (ASHA) has appointed Leah Johnson as a Certified Education Administrator (CEA). The ASHA CEA is charged with overseeing the ASHA Approved CE Provider’s continuing education program…
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Avoid your biggest business nightmare
October 16, 2019
By Jerry Bellune Running out of cash can give you hyper-stress and sleepless nights. This happens when you don’t have enough revenue in slow times, haven’t saved enough to…
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Padgett Communications
October 14, 2019
Padgett Mozingo, APR of Columbia, SC has nearly 30 years of public relations and communications experience. Before launching Padgett Communications, she was most recently director of communications for Family Connection…
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Improve decisions & your bottom line
October 9, 2019
By Jerry Bellune Philadelphia Eagles owner Jeffrey Lurie’s top advisers are women – an exception in a male-dominated sport. Lurie says he didn’t set out to hire women but…
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How to Pitch a Reporter and Be Heard
October 7, 2019
By Angela Rogers NP Strategy Today’s reporters – both print and broadcast – are always on the move. Pivoting from one story to another, preparing a “package” for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally ~ Featured Listing
October 4, 2019
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media…
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3 steps to own your digital marketing power
October 4, 2019
By Jerry Bellune We see many large and small businesses make these 3 digital marketing mistakes: 1. They have a family member set up a clunky web site that…
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Tiny ads can pack a powerful punch
October 2, 2019By Jerry Bellune Imagine you are desperate for steady work to get your spouse off your back about feeding your family. Your kids are under-fed and always hungry. Then…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Jesica Johnson Mackey joins NP Strategy as Senior Project Advisor
October 1, 2019
Jesica Johnson Mackey, a strategic communicator with more than 10 years of experience in the public, private and non-profit sectors, joined NP Strategy to strengthen the teams’ ability to serve its…
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Carolina Event Consultants, LLC
September 27, 2019
Plan: The first step in the plan for your next event should be to work with a professional team to ensure success. Manage: Your association and its members deserve a…
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Unconventional Excellence
September 20, 2019
By Heather Matthews NP Strategy A standing ovation, mixed with enthusiastic cheers and a chorus of “good mornings” welcomed me as I walked in to get my car oil…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
5 questions all business owners must ask
September 18, 2019
By Jerry Bellune How do you build a business that rocks? Our friend Ruth King told us that Jim Howard who published her book, The Courage to be Profitable,…
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Riggs Partners announces 2019 CreateAthon clients
September 16, 2019
Eight South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 22nd annual CreateAthon®. The 24-hour marketing marathon will…
Read MorePosted in: midlandsbiz Category: business-services, marketing-and-communications, non-profit, on-the-move, philanthropy
SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Are starvation diets a dumb idea?
September 11, 2019
By Jerry Bellune Fellow Maverick Entrepreneur Suzanne Riley Whyte asks if you have ever been really hungry. Maybe you’ve gone on one of those diets where you eat almost…
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Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
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Please, make a profit!
September 9, 2019
By Ken Gasque Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday…
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You should live large – like your dog
September 4, 2019
By Jerry Bellune Ace ad copywriter John Carlton reminds us of an essential truth. To be successful, rich and happy, “we gotta be healthy.” That means taking time every…
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You’d better make a profit – or else
August 28, 2019
By Jerry Bellune Our old boss Don Carter liked to ask job applicants what they thought was the 1st duty of a business. A few got the right answer…
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Leah Johnson Named Director of Association Management
August 27, 2019
MPA Strategies has hired Leah Johnson as their Director of Association Management. Johnson, a Certified Association Executive, serves as the Executive Director of the South Carolina Speech Hearing Language Association, a client…
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Do you need a videographer?
August 26, 2019
By Taylor Kearns Finding the best videography services for your business Ask a barber, and he’ll tell you yes, you need a haircut. Ask a videographer if you need…
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How to super-charge your motivation
August 21, 2019
By Jerry Bellune An executive recruiter friend keeps on his desk a photo of a fire truck-red Lamborghini he wants. This is no toy. The car costs $200,000. The photo…
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Shannon Leigh (Turbeville) Keenan joins South Carolina Wildlife Federation as Director of Development and Events
August 21, 2019
The South Carolina Wildlife Federation (SCWF) recently hired Shannon Leigh (Turbeville) Keenan as the organization’s new Director of Development and Events. In her new role, Keenan will maintain donor relationships,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, environmental, marketing-and-communications, non-profit, on-the-move
NP Strategy expands to Raleigh; hires Al Leach as a Senior Advisor
August 19, 2019
NP Strategy, a strategic communications subsidiary of the Nexsen Pruet Law firm , announced the hiring of Alfred (“Al”) Leach to Senior Advisor at NP Strategy. In this capacity, Leach…
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Flock and Rally’s VP of Marketing, Merritt McNeely, receives “Women of Influence” honor
August 19, 2019
McNeely honored with elite leaders selected by Columbia Regional Business Report Merritt McNeely, vice president of marketing at Flock and Rally, a women-owned integrated communications and marketing firm based in…
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Don’t underestimate the power of a sticker
August 19, 2019
By Ken Gasque “The human race built most nobly when limitations were greatest.” – Frank Lloyd Wright. I think this applies equally to marketing and advertising. Any fool can…
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How to get free business publicity
August 15, 2019
By Jerry Bellune Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors. When they have something about their business the community should…
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South Carolina native, Justin Evans, named PC Matic Senior Vice President of Sales and Marketing
August 14, 2019
PC Matic, the world’s only 100% American-made anti-virus software, announced that it has appointed Justin Evans, who formerly served as the company’s Vice President of Government Sales, as the company’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, it-services, marketing-and-communications, on-the-move, technology
Six Benefits of Stakeholder Engagement
August 12, 2019
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who…
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Can you stand and deliver real value?
August 7, 2019
By Jerry Bellune What value do your products and services deliver to your customers? You know you will have to show that to your prospects. Your ‘value proposition’ is…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
