Blue Avenue
October 6, 2020
Full Service Marketing Firm specializing in Economic Development & Manufacturing Marketing.
Read MorePosted in: midlandsbiz Category: marketing-and-communications
How to get high email open rates
September 30, 2020
By Jerry Bellune Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million.…
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Show off your Stats! Using your organization’s data to create visual content
September 29, 2020
By Stephanie Heikkila Holman NP Strategy There’s something comforting about numbers, whether it’s the way they gently guide us to sleep as children counting sheep in our beds or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move, the-arts
CarterTodd & Associates, Inc.
September 27, 2020
CarterTodd provides public relations, creative & branding, advertising, marketing, social media management, video production, and website development for clients throughout the country.
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3 ways to make a great 1st impression
September 23, 2020
By Jerry Bellune Good morning, fellow entrepreneurs. MaryEllen Tribby believes in making a great impression with 3 strategies. 1. Be generous. When you help others, “getting” will follow. It…
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DESA’s Diane Sumpter receives national Award for Lifetime Achievement
September 17, 2020
DESA, Inc. is pleased to announce that Diane E. Sumpter, its President and CEO, has been awarded the Abe Venable Legacy Award for Lifetime Achievement by the US Minority Business…
Read MorePosted in: midlandsbiz Category: business-services, economic-development, engineering, marketing-and-communications, on-the-move
Harness the power of word-of-mouth
September 16, 2020
By Jerry Bellune A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place…
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School, work, COVID, oh my
September 15, 2020
By Amanda Loveday NP Strategy I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
CEO of ZWO launches new company, skillsgapp, to address skills-based talent shortages
September 13, 2020
Tina Zwolinski, CEO and founder of ZWO, a South Carolina-based branding and marketing firm, and Cynthia Jenkins, partner and CCO of ZWO, have launched skillsgapp, a company designed to address…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Get your prospects to open their wallets
September 9, 2020
By Jerry Bellune Does your advertising really work? It may but the $5,000 question is, does it gain the results that you want? Our friend Ruth King had a…
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VentureSouth surpasses $50 million invested
September 9, 2020
VentureSouth announced a major milestone, as the early-stage investment group has now invested more than $50 million in early-stage companies in the Southeast. Recently announced investments in Threatswitch and Altis…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, marketing-and-communications, on-the-move
Five Points Association launches new website showcasing the treasures of Five Points
September 9, 2020
The Five Points Association today announced the official launch of their updated website: fivepointscolumbia.com. The overhauled site includes additional features and information and will remain up-to-date with upcoming events, news,…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, non-profit, on-the-move, technology
David Hunt Creative moves to a new location in the Vista
September 9, 2020
After 20 years on Gervais Street in the Vista, David Hunt Creative has moved around the corner and up the block to 911 Lady Street. The firm provides comprehensive graphic…
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South Carolina Public Radio announces schedule updates
September 2, 2020
Three programs leaving lineup; two new programs to be introduced SC Public Radio (SCPR) has announced plans to update its schedule. Due to limitations caused by the ongoing COVID-19 pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: marketing-and-communications, non-profit, on-the-move
Ignore your balance sheet at your own risk
September 2, 2020
By Jerry Bellune Do you only check your profit and loss statements? Your balance sheet tells you much more than your profit and loss statement, says our friend Ruth…
Read MorePosted in: midlandsbiz Category: accounting, advice, marketing-and-communications
Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Turn antagonistic foes into ardent fans
August 26, 2020
By Jerry Bellune A business friend occasionally calls to invites me to lunch – and I know why. Across the table he says, “You know I never call you…
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Tina Emerson to serve as Chief Marketing Officer of Nexsen Pruet
August 25, 2020
Tina Emerson’s business-to-business communications experience spans almost 20 years, with the majority of her work developing business and building client relationships for law firms. With a sharp focus on client experience,…
Read MorePosted in: midlandsbiz Category: law, marketing-and-communications, on-the-move
Say sayonara to Someday Island
August 19, 2020
By Jerry Bellune Covid-19 has given us the gift of reflection. We reflect on what we want from life. What are we willing to do to achieve it? Before…
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“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Believe in yourself and what you offer
August 17, 2020
By Jerry Bellune The great success thinker Napoleon Hill wrote that to sell yourself and your products or services you must believe in yourself and your offerings’ true value. Hill,…
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InnoVision Awards Forum “Leading Beyond the Crisis” webinar series features Van Robotics – August 20
August 17, 2020Webinar Series – August 20 InnoVision Awards, a South Carolina-based organization that has focused on recognizing innovative SC companies for more than 20 years, is continuing its summer webinar series…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
South Carolina Center for Fathers and Families launches The Dad Facts Campaign
August 13, 2020
The Dad Facts campaign brings attention to a seldom-discussed subject which directly impacts the health, safety and well-being of children, families and communities. Research has shown that father absence can…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Merritt McNeely advances to EVP at Flock and Rally
August 10, 2020
Flock and Rally, the full-service, women-owned creative agency based in Columbia, South Carolina, has promoted Merritt McNeely from VP of marketing to the role of executive vice president (EVP). In…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Covid-19 opens doors to new opportunities
August 6, 2020
By Jerry Bellune Stephanie Hall is a genius at diversifying her business strategies in this pandemic. Before covid-19 halted her event rental business, she launched a luxury brand of…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Scribble Season 2 Launch Party
August 4, 2020
Mark your calendars: Scribble is celebrating a second season of innovators on August 19th! When: August 19, 2020, 5:30P-7:00P What: Scribble Season 2 Launch Party The concept for Scribble started…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, government, marketing-and-communications, on-the-move, technology
Internal Communication Tips during COVID-19
August 4, 2020
By Jesica Johnson Mackey NP Strategy Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Stewart Marketing & Consulting LLC ~ Featured Listing
July 28, 2020
Brenda Stewart is an in-demand consultant, author and speaker whose passion is creating success for her clients and teaching them to do the same. She founded Stewart Marketing & Consulting…
Read MorePosted in: lowcountrybizsc, midlandsbiz, golden-strip-news, upstatebizsc, laurenscountybuzz Category: marketing-and-communications
Why Stakeholder Engagement Matters
July 22, 2020
By Jean Cecil Frick NP Strategy I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
How to insult your best customers
July 22, 2020
By Jerry Bellune You can call them micro-insults – the tiny things that most annoy your customers. Sadly, unless you ask, you will never be able to correct them.…
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What a rubber duck can do for you
July 20, 2020
By Jerry Bellune What can we do to delight and surprise our customers? What will get them talking about our companies? It doesn’t have to cost much. The rubber…
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Your best covid-19 business strategy
July 8, 2020
By Jerry Bellune I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products. I told him he…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Finding a New Way to Connect with Your Audience During a Pandemic: A Case Study
July 7, 2020
By Kara Gormley Meador NP Strategy When COVID-19 hit in full force, the NPS+ team started brainstorming on our weekly call. As schools, businesses and people became paralyzed by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How you can survive covid-19 nonsense
July 2, 2020
By Jerry Bellune Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been…
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Use covid-19 to strengthen your team
June 25, 2020
By Jerry Bellune Retired university professor Preston Hardy wrote us the other day with the story of a boy in rural Ohio who became the first human survivor of…
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COVID Positive Employees: How to communicate with stakeholders
June 23, 2020
By Heather Matthews NP Strategy If you are a business serving the public you know this all too well: there is no playbook for navigating COVID-19. You are making…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Build greater loyalty in a pandemic
June 18, 2020
By Jerry Bellune Churches, civic and networking groups, book and garden clubs share a secret many business owners ignore at their peril. Which of these 2 customer groups would…
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How to make more money in a pandemic
June 11, 2020
By Jerry Bellune The real question is not should you but what should you advertise. Take Kentucky Fried Chicken. Even after covid-19 became a pandemic, they ran ads of people licking…
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NP Strategy ~ Featured Listing
June 10, 2020
NP Strategy is an experienced group of professionals from media, business, public policy, and communications agencies, offering a range of strategic services to non-profits, international corporations, governments, and local businesses.…
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Post COVID-19, What’s Your Social Media Plan?
June 9, 2020
By Sarah Robinson NP Strategy After three full months of navigating the coronavirus in the United States, let’s check in on how it has impacted the marketing landscape, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
5 steps to turn problems into profits
June 3, 2020
By Jerry Bellune Has the covid-19 crisis crippled your confidence, your sales and your income? Our friend Jill Konrath says that when she faces the same thing she: 1.…
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New consumer behaviors could impact economy re-opening
June 1, 2020
As South Carolina continues to re-open, businesses and consumers are trying to get their lives back to normal as quickly as possible. An April 2020 poll by integrated marketing communications agency Chernoff…
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The crucial moments this crisis calls for you
May 28, 2020
By Jerry Bellune The 2 most important days of your life, Mark Twain said, are the day you were born and the day you find out why. You were…
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Four Tips for Webinar Success: How to master your next online meeting or interview
May 26, 2020
By Casey Watson NP Strategy Undoubtedly, COVID-19 has taught us a major lesson in adaptability. Part of my adjustment was dusting off my computer’s webcam and becoming Zoom-savvy…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
More trends that may help or hurt you
May 22, 2020
By Jerry Bellune Last week we talked about 3 trends that can help or hurt you. Here are 3 more: • A friend observed that the political bickering in…
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Riggs Partners announces 2020 pro bono marketing marathon for nonprofits
May 20, 2020
Riggs Partners will hold its 23rd annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits on October 22-23, 2020. CreateAthon is a 24-hour creative marathon during which professionals provide marketing…
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Trends to help – or hurt – your business
May 15, 2020
By Jerry Bellune Alert business owners and entrepreneurs need to be aware of new consumer trends that may help – or hurt – their business. • A local ad…
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Flock and Rally earns SCPRSA “Best in Show” Silver Wing Award
May 12, 2020
Flock and Rally, a full-service, women-owned strategy, marketing and communications agency based in Columbia, South Carolina, was honored with 11 awards — including the 2019 Best in Show Silver Wing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Video as an ongoing investment
May 12, 2020
By Taylor Kearns NP Strategy The Hollywood film industry runs on a system of expectations, standards and edicts that are probably pretty dissimilar from the work you or your…
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In a crisis, focus on survival, not fear
May 7, 2020
By Jerry Bellune Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
