Looking Back to Plan Ahead: Preparing for Success in 2021
December 22, 2020
By Jesica Johnson Mackey NP Strategy Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Cut Throat Marketing
December 21, 2020
Since 2017, when Cut Throat Marketing was awarded “Best New Business for 2017” by the Greater Irmo Chamber Gala Awards, we have offered cutting edge marketing and unparalleled results. Search…
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Chernoff Newman promotes three long-term senior leaders
December 21, 2020
To mark the closing of an unprecedented year, Chernoff Newman is announcing the promotion of three long-term employees on its senior leadership team. The integrated marketing communications agency has offices…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
An early Christmas gift parable
December 16, 2020
By Jerry Bellune Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…
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Flock and Rally Communications & Marketing celebrates 10 years
December 9, 2020
As a consequential year comes to a close, communications and marketing firm Flock and Rally is pausing to celebrate its tenth anniversary. Founded in 2010, Flock and Rally marks one…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
How to get high email open rates
December 3, 2020
By Jerry Bellune Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
News journalist Michelle Legaspi joins NP Strategy
December 3, 2020
Strategic communications firm, NP Strategy, strengthens its media relations expertise with the addition of a 10th former news journalist to join the rapidly growing team. Michelle Legaspi will work in the firm’s Greenville,…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Become a Master of Gratitude
November 29, 2020
By Jerry Bellune Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…
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Quackenbush Architects receive 3 2020 AIA Columbia Design Awards
November 18, 2020
Quackenbush Architects + Planners received three American Institute of Architects Columbia awards for its innovative work on the Center for Health and Well-Being at the University of South Carolina, a…
Read MorePosted in: midlandsbiz Category: architecture, business-services, construction, economic-development, education, life, local-industry, marketing-and-communications, on-the-move
AllSouth Federal Credit Union hosts Food Drive for Harvest Hope
November 17, 2020
Food insecurity has increased significantly in our community over the past few months during the pandemic. To help meet this growing need, AllSouth Federal Credit Union donated $5,000 to benefit…
Read MorePosted in: midlandsbiz Category: banking-and-finance, food, marketing-and-communications, non-profit, on-the-move, philanthropy
Ignore your balance sheet at your own risk
November 12, 2020
By Jerry Bellune Do you check your profit and loss statements and balance sheets monthly? They tell you how profitable your business is, says our friend Ruth King. Your…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
‘Tis the Season (for relevant content)
November 10, 2020
By Emily Eckert NP Strategy For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Reporting the truth
November 9, 2020
By Jerry Bellune Good morning. Dr. Tracey Jones invited me to appear on her podcast. I don’t think she realized what a blabber mouth she was getting. But we…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
How to attract more Ideal Clients
November 4, 2020
By Jerry Bellune An inexpensive way to attract Ideal Clients is with a referral system. It’s expensive in terms of time. When you get busy it’s harder to find…
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Genesis Studios
October 28, 2020
We are a team of communication and media experts with the knowledge and experience to maximize the ability of all forms of media to work together, to complement one another…
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Concentrate on your Ideal Customers
October 28, 2020
By Jerry Bellune Every business has Ideal Customers. Knowledge of those customers is the starting point for all marketing strategies, says business consultant Bill Edmonds. To better understand your…
Read MorePosted in: midlandsbiz, laurenscountybuzz Category: advice, marketing-and-communications
Compassionate Communication
October 27, 2020
By Kara Gormley Meador NP Strategy While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Why do your customers buy from you?
October 23, 2020
By Jerry Bellune Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons: 1. It defines your business…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
RSVP Carolinas poised to celebrate 20-year anniversary
October 23, 2020
An upcoming 20th business anniversary, a new home base for the company, and a strong growth plan have recently brought RSVP Carolinas providers Greg and Nancy Kilgore to Greenville. Poised…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Greenville-based STORY working with SESCO and TRS on COVID-19 messaging
October 18, 2020
Web design and digital marketing agency STORY will be leading the branding efforts for a joint effort to help curb COVID-19. The STORY team is in the process of designing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Attract more prospects, more income
October 14, 2020
by Jerry Bellune Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Riggs Partners announces 2020 CreateAthon® nonprofit clients
October 14, 2020
Five South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 23rd annual CreateAthon®. The marketing marathon…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Do you react or respond?
October 13, 2020
By Heather Matthews NP Strategy Do you react or respond? That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
The Stoplight Project aims to help people express social distance comfort levels
October 11, 2020
NDB Association & Event Management recently announced the creation of The Stoplight Project, a campaign to bring awareness to the varying degrees of social distancing comfort levels in local communities.…
Read MorePosted in: midlandsbiz Category: business-services, churches, government, health-care, hospitality, life, marketing-and-communications, non-profit, on-the-move
The power of relentless rehearsal
October 7, 2020
By Jerry Bellune When our friend Michael Aun won the Toastmasters International World Championship of Public Speaking he had rehearsed his speech to family, friends and his dog, Author Rick…
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Blue Avenue
October 6, 2020
Full Service Marketing Firm specializing in Economic Development & Manufacturing Marketing.
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How to get high email open rates
September 30, 2020
By Jerry Bellune Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, telecommunications
Show off your Stats! Using your organization’s data to create visual content
September 29, 2020
By Stephanie Heikkila Holman NP Strategy There’s something comforting about numbers, whether it’s the way they gently guide us to sleep as children counting sheep in our beds or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move, the-arts
CarterTodd & Associates, Inc.
September 27, 2020
CarterTodd provides public relations, creative & branding, advertising, marketing, social media management, video production, and website development for clients throughout the country.
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3 ways to make a great 1st impression
September 23, 2020
By Jerry Bellune Good morning, fellow entrepreneurs. MaryEllen Tribby believes in making a great impression with 3 strategies. 1. Be generous. When you help others, “getting” will follow. It…
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DESA’s Diane Sumpter receives national Award for Lifetime Achievement
September 17, 2020
DESA, Inc. is pleased to announce that Diane E. Sumpter, its President and CEO, has been awarded the Abe Venable Legacy Award for Lifetime Achievement by the US Minority Business…
Read MorePosted in: midlandsbiz Category: business-services, economic-development, engineering, marketing-and-communications, on-the-move
Harness the power of word-of-mouth
September 16, 2020
By Jerry Bellune A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
School, work, COVID, oh my
September 15, 2020
By Amanda Loveday NP Strategy I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
CEO of ZWO launches new company, skillsgapp, to address skills-based talent shortages
September 13, 2020
Tina Zwolinski, CEO and founder of ZWO, a South Carolina-based branding and marketing firm, and Cynthia Jenkins, partner and CCO of ZWO, have launched skillsgapp, a company designed to address…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Get your prospects to open their wallets
September 9, 2020
By Jerry Bellune Does your advertising really work? It may but the $5,000 question is, does it gain the results that you want? Our friend Ruth King had a…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
VentureSouth surpasses $50 million invested
September 9, 2020
VentureSouth announced a major milestone, as the early-stage investment group has now invested more than $50 million in early-stage companies in the Southeast. Recently announced investments in Threatswitch and Altis…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, marketing-and-communications, on-the-move
Five Points Association launches new website showcasing the treasures of Five Points
September 9, 2020
The Five Points Association today announced the official launch of their updated website: fivepointscolumbia.com. The overhauled site includes additional features and information and will remain up-to-date with upcoming events, news,…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, non-profit, on-the-move, technology
David Hunt Creative moves to a new location in the Vista
September 9, 2020
After 20 years on Gervais Street in the Vista, David Hunt Creative has moved around the corner and up the block to 911 Lady Street. The firm provides comprehensive graphic…
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South Carolina Public Radio announces schedule updates
September 2, 2020
Three programs leaving lineup; two new programs to be introduced SC Public Radio (SCPR) has announced plans to update its schedule. Due to limitations caused by the ongoing COVID-19 pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: marketing-and-communications, non-profit, on-the-move
Ignore your balance sheet at your own risk
September 2, 2020
By Jerry Bellune Do you only check your profit and loss statements? Your balance sheet tells you much more than your profit and loss statement, says our friend Ruth…
Read MorePosted in: midlandsbiz Category: accounting, advice, marketing-and-communications
Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
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Turn antagonistic foes into ardent fans
August 26, 2020
By Jerry Bellune A business friend occasionally calls to invites me to lunch – and I know why. Across the table he says, “You know I never call you…
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Tina Emerson to serve as Chief Marketing Officer of Nexsen Pruet
August 25, 2020
Tina Emerson’s business-to-business communications experience spans almost 20 years, with the majority of her work developing business and building client relationships for law firms. With a sharp focus on client experience,…
Read MorePosted in: midlandsbiz Category: law, marketing-and-communications, on-the-move
Say sayonara to Someday Island
August 19, 2020
By Jerry Bellune Covid-19 has given us the gift of reflection. We reflect on what we want from life. What are we willing to do to achieve it? Before…
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“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Believe in yourself and what you offer
August 17, 2020
By Jerry Bellune The great success thinker Napoleon Hill wrote that to sell yourself and your products or services you must believe in yourself and your offerings’ true value. Hill,…
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InnoVision Awards Forum “Leading Beyond the Crisis” webinar series features Van Robotics – August 20
August 17, 2020Webinar Series – August 20 InnoVision Awards, a South Carolina-based organization that has focused on recognizing innovative SC companies for more than 20 years, is continuing its summer webinar series…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
South Carolina Center for Fathers and Families launches The Dad Facts Campaign
August 13, 2020
The Dad Facts campaign brings attention to a seldom-discussed subject which directly impacts the health, safety and well-being of children, families and communities. Research has shown that father absence can…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Merritt McNeely advances to EVP at Flock and Rally
August 10, 2020
Flock and Rally, the full-service, women-owned creative agency based in Columbia, South Carolina, has promoted Merritt McNeely from VP of marketing to the role of executive vice president (EVP). In…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Covid-19 opens doors to new opportunities
August 6, 2020
By Jerry Bellune Stephanie Hall is a genius at diversifying her business strategies in this pandemic. Before covid-19 halted her event rental business, she launched a luxury brand of…
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