Retain your loyal customers for life
March 4, 2021
By Jerry Bellune When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Effectively Increasing Your Engagement on Social Media
March 2, 2021
By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
What is your most important branding tool?
March 1, 2021
By Ken Gasque Your logo, if you do it right. However, your logo is not a brand, but there is no brand without a logo. The Starbucks logo is…
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Avoid becoming a public disgrace
February 24, 2021
By Jerry Bellune Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…
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Your abominable No-Man
February 17, 2021
By Jerry Bellune When it comes big bucks CEOs, you could not pick a pair more different than Angelo Mozilo and Warren Buffett. Angelo founded Countrywide Financial, a giant…
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Nancye Bailey earns Certified Association Executive credential
February 16, 2021
ASAE has announced that Nancye Bailey, President of NDB Association & Event Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: banking-and-finance, business-services, chamber, financial-advisors, hospitality, marketing-and-communications, media, non-profit, on-the-move, philanthropy
A lifetime of lessons in stakeholder management
February 15, 2021
By Amanda Loveday NP Strategy I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…
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AFP Central Carolina Chapter welcomes 2021 Board Members
February 14, 2021
The Association of Fundraising Professionals of Central Carolina recently announced the 2021 Board Member slate as well as three new members Elizabeth Blake Dudek, Latasha Taste, and Mimi Slade. The…
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Maddie Hilliard joins Flock and Rally as project coordinator
February 10, 2021
Maddie Hilliard has been hired as a project coordinator at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Since joining the firm as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, on-the-move
Mission Lexington announces LRAH #Eracehunger event – April 15-18
February 10, 2021
Mission Lexington announced information for this year’s Race Against Hunger Event. Due to Covid restrictions, this year’s event will be a self-paced race event. It will take place from April…
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Colliers unveils new visual identity
February 9, 2021
Colliers launches brand refresh built to “own the blue” for years to come Charleston/Columbia/Greenville/Spartanburg, SC – Colliers (NASDAQ and TSX: CIGI) announces the launch of a new visual identity as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
A Conversation with Teresa Coles, The Responsible Brand Toolkit
February 9, 2021
One thing we know from 2020 is that there is a rising tide of consciousness in our society today, resulting in the very real need for businesses to lead with…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, podcast
How to attract your Ideal Customers
February 4, 2021
By Jerry Bellune Knowing your Ideal Customer is critical to attracting and retaining them. Our friend Bill Edmonds advises you to narrow your research to better understanding of your…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
The Value of Going the Extra Mile
February 2, 2021
By Michelle Legaspi NP Strategy For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Gain new customers without costs
January 27, 2021
By Jerry Bellune Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…
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Push Digital announces launch of new strategy agency Laurens Group
January 26, 2021
Push Digital pivots to media and advertising; Announces new hires, staff promotions Charleston, SC — Wesley Donehue, founder and CEO of Push Digital, announces the launch of Laurens Group—a strategic…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Statewide public relations firm relocates to the City of Cayce
January 26, 2021
MPA Strategies, a statewide public relations firm, has opened a new office at 2025 State Street in the City of Cayce. The firm, founded in 2011, offers clients a wide…
Read MorePosted in: midlandsbiz Category: business-services, conversations, economic-development, local-industry, marketing-and-communications, media, on-the-move
What we can learn from Walt Disney
January 20, 2021
By Jerry Bellune When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago: “Physically, Disneyland is to be a small world…
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Using SEO to Improve your Website Strategy
January 19, 2021
By Jill Baker NP Strategy Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Leave no money on the table
January 13, 2021
By Jerry Bellune Whatever happened to Joyce who used to do business with us? No, she didn’t die. She just quit doing business with us. Why? Did we do…
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AllSouth Federal Credit Union now serves Orangeburg County
January 12, 2021
AllSouth Federal Credit Union announced the expansion of their field of membership to include Orangeburg County. AllSouth now proudly serves nine counties in the Midlands area to include Calhoun, Fairfield,…
Read MorePosted in: midlandsbiz Category: banking-and-finance, business-services, marketing-and-communications, on-the-move
3 success strategies for 2021
January 6, 2021
By Jerry Bellune Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…
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New Year New Plan: How to Use Social Media Insights for updated 2021 Content
January 5, 2021
By Jasmine Spencer NP Strategy It’s easy to get complacent when planning your social media content calendar, especially when many events have shifted or been cancelled due to COVID-19.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Take care of your dollars in 2021
January 4, 2021
By Jerry Bellune A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many…
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Early Christmas gift – make it their idea
December 23, 2020
By Jerry Bellune When our friend Mac Toole was serving as a SC lawmaker, he had a wise strategy. He would set out to convince one of the top…
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Looking Back to Plan Ahead: Preparing for Success in 2021
December 22, 2020
By Jesica Johnson Mackey NP Strategy Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Cut Throat Marketing
December 21, 2020
Since 2017, when Cut Throat Marketing was awarded “Best New Business for 2017” by the Greater Irmo Chamber Gala Awards, we have offered cutting edge marketing and unparalleled results. Search…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
Chernoff Newman promotes three long-term senior leaders
December 21, 2020
To mark the closing of an unprecedented year, Chernoff Newman is announcing the promotion of three long-term employees on its senior leadership team. The integrated marketing communications agency has offices…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
An early Christmas gift parable
December 16, 2020
By Jerry Bellune Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…
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Flock and Rally Communications & Marketing celebrates 10 years
December 9, 2020
As a consequential year comes to a close, communications and marketing firm Flock and Rally is pausing to celebrate its tenth anniversary. Founded in 2010, Flock and Rally marks one…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
How to get high email open rates
December 3, 2020
By Jerry Bellune Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…
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News journalist Michelle Legaspi joins NP Strategy
December 3, 2020
Strategic communications firm, NP Strategy, strengthens its media relations expertise with the addition of a 10th former news journalist to join the rapidly growing team. Michelle Legaspi will work in the firm’s Greenville,…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Become a Master of Gratitude
November 29, 2020
By Jerry Bellune Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Quackenbush Architects receive 3 2020 AIA Columbia Design Awards
November 18, 2020
Quackenbush Architects + Planners received three American Institute of Architects Columbia awards for its innovative work on the Center for Health and Well-Being at the University of South Carolina, a…
Read MorePosted in: midlandsbiz Category: architecture, business-services, construction, economic-development, education, life, local-industry, marketing-and-communications, on-the-move
AllSouth Federal Credit Union hosts Food Drive for Harvest Hope
November 17, 2020
Food insecurity has increased significantly in our community over the past few months during the pandemic. To help meet this growing need, AllSouth Federal Credit Union donated $5,000 to benefit…
Read MorePosted in: midlandsbiz Category: banking-and-finance, food, marketing-and-communications, non-profit, on-the-move, philanthropy
Ignore your balance sheet at your own risk
November 12, 2020
By Jerry Bellune Do you check your profit and loss statements and balance sheets monthly? They tell you how profitable your business is, says our friend Ruth King. Your…
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‘Tis the Season (for relevant content)
November 10, 2020
By Emily Eckert NP Strategy For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Reporting the truth
November 9, 2020
By Jerry Bellune Good morning. Dr. Tracey Jones invited me to appear on her podcast. I don’t think she realized what a blabber mouth she was getting. But we…
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How to attract more Ideal Clients
November 4, 2020
By Jerry Bellune An inexpensive way to attract Ideal Clients is with a referral system. It’s expensive in terms of time. When you get busy it’s harder to find…
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Genesis Studios
October 28, 2020
We are a team of communication and media experts with the knowledge and experience to maximize the ability of all forms of media to work together, to complement one another…
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Concentrate on your Ideal Customers
October 28, 2020
By Jerry Bellune Every business has Ideal Customers. Knowledge of those customers is the starting point for all marketing strategies, says business consultant Bill Edmonds. To better understand your…
Read MorePosted in: midlandsbiz, laurenscountybuzz Category: advice, marketing-and-communications
Compassionate Communication
October 27, 2020
By Kara Gormley Meador NP Strategy While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Why do your customers buy from you?
October 23, 2020
By Jerry Bellune Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons: 1. It defines your business…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
RSVP Carolinas poised to celebrate 20-year anniversary
October 23, 2020
An upcoming 20th business anniversary, a new home base for the company, and a strong growth plan have recently brought RSVP Carolinas providers Greg and Nancy Kilgore to Greenville. Poised…
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Greenville-based STORY working with SESCO and TRS on COVID-19 messaging
October 18, 2020
Web design and digital marketing agency STORY will be leading the branding efforts for a joint effort to help curb COVID-19. The STORY team is in the process of designing…
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Attract more prospects, more income
October 14, 2020
by Jerry Bellune Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Riggs Partners announces 2020 CreateAthon® nonprofit clients
October 14, 2020
Five South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 23rd annual CreateAthon®. The marketing marathon…
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Do you react or respond?
October 13, 2020
By Heather Matthews NP Strategy Do you react or respond? That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
The Stoplight Project aims to help people express social distance comfort levels
October 11, 2020
NDB Association & Event Management recently announced the creation of The Stoplight Project, a campaign to bring awareness to the varying degrees of social distancing comfort levels in local communities.…
Read MorePosted in: midlandsbiz Category: business-services, churches, government, health-care, hospitality, life, marketing-and-communications, non-profit, on-the-move
The power of relentless rehearsal
October 7, 2020
By Jerry Bellune When our friend Michael Aun won the Toastmasters International World Championship of Public Speaking he had rehearsed his speech to family, friends and his dog, Author Rick…
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