Posts by lexchron

By Jerry Bellune A friend of ours is a super salesman married to a super saleswoman. In national publishing, his customers and prospects were advertising buyers, marketers and their bosses.…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Had Jeff Bezos been around early in the last century when the auto industry was in its infancy – and the buggy business going out – he…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Do you want a prime prospect to go for your latest offer? Aristotle taught that there were 3 keys to persuade yourself or someone else to do…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   What’s your story? Is it positive or negative? Is it about what you excel at? Or where you are frustrated and failing? Author and motivational speaker…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Many of us read The Wall Street Journal for the latest business news, trends and ideas to grow our businesses. It is an excellent newspaper but its…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Celebrity lawyer Howard Weitzman’s dream was to play professional baseball. Like many kids, he lacked the talent needed. But he had other talents. A coach recommended he…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Jane Ellen Murray bubbled over with advertising ideas. After she was graduated from college, she landed a menial job at an ad agency where she loved working.…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   Our friend John Carlton has noticed something disturbing about people lately. What is it? Nobody asks good questions when they meet new people. Most folks don’t…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   Many of us learned the hard lessons about selling door to door. Beauty aids, Girl Scout cookies, garden seeds, household products, magazines, you name it. It…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   Merrill Lynch has finally come to its senses. Since 1945, the giant wealth management company made its new hires cold call. It’s like Navy SEAL training…

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By Jerry Bellune   Greg Wych named his successful dental practice “The Art of Dentistry.” You may not think of dentistry as an art. Isn’t it about straightening, drilling and…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   One of our favorite cities, Charleston, SC, has an inaffordable housing problem. The average cost of a 1-bedroom apartment is $1,223 a month. That may compare…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   What do Judy Wald, JD Powers and Fred Segal have in common? These 3 highly successful entrepreneurs were contrarians. Contrarians are creative thinkers who turn accepted…

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By Jerry Bellune   Our friend Bill Edmonds checked into a hotel and found a message in his room. “Sure, life can be messy. That’s why I’m here. Don’t worry…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   Consumers rarely buy on the facts. Even the most analytically minded. They buy with emotion and justify it with logic. Think about your last purchase, why…

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By Jerry Bellune All of us must make many decisions each day in business and in life. Most of them are relatively easy and we make them. Even if they…

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By Jerry Bellune   A local banker and his wife were among the most successful couples in our town. Each morning, they prayed for guidance about who they might help…

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By Jerry Bellune   Tiffany Wright operates a small business bookkeeping service in our county. She believes in building a close, personal relationship with each client to better understand and…

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By Jerry Bellune When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for…

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By Jerry Bellune   Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…

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By Jerry Bellune   When it comes big bucks CEOs, you could not pick a pair more different than Angelo Mozilo and Warren Buffett. Angelo founded Countrywide Financial, a giant…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…

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By Jerry Bellune   When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago: “Physically, Disneyland is to be a small world…

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By Jerry Bellune   Whatever happened to Joyce who used to do business with us? No, she didn’t die. She just quit doing business with us. Why? Did we do…

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By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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By Jerry Bellune   A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many…

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By Jerry Bellune   When our friend Mac Toole was serving as a SC lawmaker, he had a wise strategy. He would set out to convince one of the top…

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By Jerry Bellune   Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…

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By Jerry Bellune   Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…

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By Jerry Bellune   Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…

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By Jerry Bellune   Do you check your profit and loss statements and balance sheets monthly? They tell you how profitable your business is, says our friend Ruth King. Your…

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By Jerry Bellune   Good morning. Dr. Tracey Jones invited me to appear on her podcast. I don’t think she realized what a blabber mouth she was getting. But we…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune   An inexpensive way to attract Ideal Clients is with a referral system. It’s expensive in terms of time. When you get busy it’s harder to find…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

  By Jerry Bellune   Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons: 1. It defines your business…

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by Jerry Bellune   Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed.…

Posted in: midlandsbiz   Category: advice, marketing-and-communications

By Jerry Bellune When our friend Michael Aun won the Toastmasters International World Championship of Public Speaking he had rehearsed his speech to family, friends and his dog, Author Rick…

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By Jerry Bellune   Good morning, fellow entrepreneurs. MaryEllen Tribby believes in making a great impression with 3 strategies. 1. Be generous. When you help others, “getting” will follow. It…

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By Jerry Bellune   A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place…

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By Jerry Bellune   Does your advertising really work? It may but the $5,000 question is, does it gain the results that you want? Our friend Ruth King had a…

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By Jerry Bellune   A business friend occasionally calls to invites me to lunch – and I know why. Across the table he says, “You know I never call you…

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By Jerry Bellune   Covid-19 has given us the gift of reflection. We reflect on what we want from life. What are we willing to do to achieve it? Before…

Posted in: midlandsbiz   Category: advice, marketing-and-communications